Search Engine Marketing FAQ

What is search engine optimization?

Search engine optimization (SEO) is the methodology used to optimize your web site so it ranks well within search engines.

Why do I need search engine optimization?

People use search engines to find things they are looking for. SEO will help your site be found.

How will my online business/ web site benefit from SEO?

With more visibility in the search engines, your web site will receive more traffic, as well as branding. Search engine optimization is a crucial tactic for any company that relies on searches to bring viewers to its site, one that should not be overlooked in any thorough marketing program.

Are SEO changes going to affect my web site's current design layout?

In some cases we may add text links to the footer of the page, and create additional content pages, but overall design should not be affected.

What search engines are you going to target? Why?

We target Google, Yahoo and MSN. These top three search engines feed over 80% of all web searches.

Are there any guarantees for top search engine positions?

No. We can’t guarantee organic placement, this is not Pay-per-click (paid advertisement), but we can guarantee a targeted web traffic increase which will lead to sales.

What exactly is "organic or natural" search engine optimization?

"Organic" SEO is the process of raising your web site rankings and visibility in the "organic also known as natural" listings area (not paid listings) of the search engine results pages for increasing qualified visitors to your site.

What is the difference between pay-per-click (paid advertisement) and organic search engine optimization?

"Organic" SEO is the process of raising your web site rankings and visibility in the "natural" listings area (not paid listings) of the search engine results pages for increasing qualified visitors to your site. If your site achieves free organic ranking results, also known as natural listings, you will see increased traffic and name brand recognition without have to consistently pay when someone clicks on your link.

How long before my site shows up in the search engine results?

Non-competitive terms such as company names can show up in a few days, while highly competitive terms can take months.

How much web traffic will i get from the search engines?

We can provide estimates based on monthly search counts, but again nothing can be guaranteed. We can only say that targeted web traffic will increase due to search engine optimization.

How do I know what keywords (search terms) should I pick?

You don’t need to worry about it. Our search engine marketing specialists use sophisticated keyword research tools to do necessary keyword research and analysis and then pick the best possible keywords related to your business.

Why do I need to use your company?

We have years of experience and resources to effectively execute a successful online marketing campaign. Don’t do it yourself, let the professionals handle it.

What will it cost Me?

Cost is determined by the amount of SEO needed to achieve top rankings, as well as the competitiveness of the target industry.